Media Buyer, Digital

May 8

IPG Mediabrands

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IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)$1. .$1

Media Planning & Buying • Automation & Programmatic • Digital Media • Branded Content • Media Barter

10,000+

Description

• Attend partner meetings, maintain rapport, and provide clients with research data and media information • Collaborate with team members to develop and manage digital media plans, providing guidance to associates • Mentor and train associates, ensuring strategy integration into media choices • Conduct industry research using various media tools and develop RFPs with media partners • Continuously seek real-time opportunities to keep clients competitive and develop industry and partner POV's • Oversee production timelines, creative development, and campaign implementation. • Evaluate partner proposals, negotiate plan details, and manage budget allocation and optimization • Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of investment strategies

Requirements

• Experience with campaign management/ad serving technology and third party market research tools such as DCM, comScore Media Metrix, Nielsen NetView, @Plan, and/or eMarketer • Proficient understanding of accounting principles, data analyzing, and market research; knowledge in media math • Excellent written and verbal communication skills • Solid negotiating skills and experience collaborating with Strategy and Planning teams • Proficient in Microsoft Office, specifically Excel and Word • Proficient with MediaOcean Prisma or equivalent Inventory Management system

Benefits

• Medical and dental coverage • 401(k) plans • Flex spending • Life insurance • Disability • Employee discount program • Employee stock purchase program • Paid family benefits • Discretionary time off days • Appreciation Weeks and Wellness Days