Lifecycle Marketing Manager

May 9

HeyGen

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Diverse & engaging videos, made 10x faster & cheaper by AI.

Video Creator • AI Avatar • Text-to-video in Minutes • Realistic voices in 40+ Locales • generative AI

11 - 50

💰 Seed Round on 2022-11

Description

• Curate and own the lifecycle marketing strategy for the entire customer journey • Play a key role in driving user activation, engagement, monetization, and retention • Continuously improve lifecycle programs by developing and testing hypotheses • Champion learnings across the company to influence broader marketing and product efforts • Leverage data to segment audiences and create an effective multi-channel program balancing business needs with user experience • Partner with product marketing to create campaigns for new feature and product launches • Establish, monitor, and achieve key performance goals

Requirements

• 5+ years of work experience in marketing, with 3+ directly as a lifecycle marketing manager • Familiarity with self-serve business models and PLG • Previous experience at an early or growth-stage B2B SaaS company • Proficiency with marketing automation platforms (strong preference for familiarity with Iterable) and analytics tools • Excellent communication skills with demonstrated ability to work with product managers, data scientists, product marketers, and executives • A self-starter who proactively chases new ideas and opportunities, loves to build, and moves with urgency

Benefits

• Competitive salary and benefits package • Dynamic and inclusive work environment focused on innovation and creativity • Opportunities for professional growth and skill development • Collaborative culture that values teamwork and employee input • Access to state-of-the-art technologies and tools