Senior Content Marketing Manager

May 7

BILL

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As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive.

business bill pay • online invoicing • ePayment • QuickBooks bill payment • ACH payments

1001 - 5000

Description

• Design effective and innovative content marketing strategies while setting and tracking short-term goals and KPIs • Undertake content marketing initiatives to help achieve business goals • Collaborate with design and writing teams to produce high-quality content, including webinars, email nurture campaigns, ebooks, and guides • Drive conversions and engagement through compelling marketing content to help meet sales goals and metrics • Collaborate with the Director of Content Marketing, content team, and Growth Marketing team members to create and develop a content program that meets the goals of the organization, using data to drive decision-making and prove ROI • Build an understanding of BILL’s SMB audience personas, segments, and verticals, and the prospects who will engage with our content • Execute on robust content calendars and production schedules for recurring initiatives and product launches, ensuring content is updated on a regular schedule • Collaborate with teams across the org to ensure consistent and accurate content messaging • Stay up-to-date on new communication tools, best practices, and competitive activity to best use technology and trends

Requirements

• 8+ years work experience in a marketing or technology-related organization (payments industry experience preferred but not required) • Experience contributing to robust content programs, from end-to-end • Experience with tracking and reporting analytics using platforms such as Marketo and Salesforce • Excellent writing and editing skills (including portfolio of samples) • Ability to manage cross-functional projects • Understanding of B2B marketing process and content benefits • Bachelor’s degree in marketing, communications, or related field • Experience with A/B and multivariate testing to continually drive improvements • Ability to create and understand customer personas

Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP) • HSA & FSA accounts • Life Insurance, Long & Short-term disability coverage • Employee Assistance Program (EAP) • 11+ Observed holidays and wellness days and flexible time off • Employee Stock Purchase Program with employee discounts • Wellness & Fitness initiatives • Employee recognition and referral programs • And much more