Senior Social Media Strategist

May 9

Alo Yoga

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Spreading mindful movement, inspiring wellness and creating community. These goals inspire everything we do at Alo.

Fashion • Activewear • Wellness • Mind Body • Lifestyle

501 - 1000

Description

• As Senior Social Media Strategist, you will play a critical role in developing and executing a strategic social media presence across our platforms that showcases the unique identity of the Alo brand – and establishes a strong connection with our community. We’re looking for someone with a passion for team leadership, project management, and strategic analysis. Success in this role requires the ability to think strategically and move fast to execute strategy and set campaign goals. You have excellent project management skills, a deep and current knowledge of each platform’s unique offerings and influencers, a keen eye for compelling and innovative content, and a passion for continuous improvement.

Requirements

• 6+ years of experience with social media management and analyzing data in a content - driven environment to make strategic decisions. • Experience generating and executing large-scale social media campaigns across digital platforms with a track record of growing audiences and delivering on engagement metrics. • Experience building, executing and scaling cross-functional marketing programs. • Experience using platforms such as Asana, Dash Hudson, Google Analytics, Tableau (other social publishing platforms). • Experience using Microsoft Excel to organize, manipulate and analyze data. • A demonstrated understanding of social platform tools and best practices across Instagram, TikTok, Facebook, X, YouTube, etc. • Experience presenting metrics and progress to senior leadership. • Strong organizational, communication, and writing skills. • Ability to prioritize, multi-task and meet deadlines. • A high degree of drive, energy, accountability, and initiative. • Ability to build and manage both internal and external relationships. • Strong deck creation and presentation skills.

Benefits

• The base salary range for this position is $100,000-$120,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.